Clean Water Blog

Communicating Sustainability - “Futerra, in partnership with the UN Environment Programme, published Communicating Sustainability: How to produce effective public campaigns in September 2005. The guide showcases innovative campaigns from every continent which have succeeded in making people think or behave differently towards the environment. It has now been downloaded over 700,000 times from the UNEP website!”  

10 Tips for Sustainability Communications - “This is Futerra’s bible. A postcard reminder of how to sell sustainability. Widely used and adopted by the UN’s Environment Programme and elsewhere.” 
   
Words that Sell - “This guide to the language of sustainability asks some hard questions. Based on valuable focus group research, Words That Sell identifies the good, the bad, and the ugly of green and ethical terminology.”
 
Sell the Sizzle. The New Climate Message - “In this guide we argue that climate change is no longer a scientist’s problem, it’s now a salesman’s problem. We call upon government spokespeople, climate campaigners and business advertisers to stop selling visions of hell. Instead we must all create and sell a new vision of a’ low carbon heaven’.”
 
Branding Biodiversity - “For campaigners, policy makers and media who are open to radically changing our biodiversity message, in order to radically increase action.”